Working with Sasha Olsen and Euroconnection has been one of the most important creative relationships for me.
We’ve shot for Yummy Magazine and other international publications — always at the intersection of fashion, identity, and image-making. What makes it work is that we trust each other’s instincts. There’s a shorthand that developed over time where we don’t need to over-explain what we’re going for.
The best shoots have been the ones where the conversation between us shaped the work more than any brief or mood board. You plan enough to have a starting point, and then you let the energy of the day take it somewhere better.
Collaborations like this remind me why I do this work. It’s not about the individual — it’s about what happens when the right people are in a room together with a shared intention.